Tracy Ma is the Founder and CEO of NaturaLaunch, a strategic communications company helping Chinese brands expand globally with local precision. As Editor-in-Chief, she also leads the company’s thought leadership platform, offering insights on media, localization, and market strategy. With over a decade of experience at the intersection of technology and PR, Tracy helps brands bridge cultural gaps, craft authentic narratives, and build meaningful international presence.

Tom Gould is an experienced editor and market strategist at NaturaLaunch, focusing on global tech trends, cross-border branding, and localization strategy. With a background in international media and research, he helps shape narratives that connect tech innovation with global audiences. Based in San Jose, CA, Tom leads editorial content for the NaturaLaunch Insights platform and company's global PR.